South Beach Beverage Company Totally Explained

Everything about Sobe totally explained

South Beach Beverage Company, commonly known by its acronym, SoBe (IPA: [sobi]), is a manufacturer of teas, fruit-juice blends and energy drinks. SoBe was founded in Norwalk, Connecticut in 1996 and became a subsidiary of PepsiCo in October 2000. The SoBe name is also licensed for gum and chocolate products.

Company history

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was SoBe Black Tea 3G (ginseng, guarana, and ginkgo). It proved popular and led to the introduction of other flavors.
A 90 percent interest in the South Beach Beverage Company was purchased for USD $370 million by PepsiCo. on October 30, 2000.

Quotes

"SHAKE THE LIZARD,REFRIGERATE AFTER OPENING,RECYCLE THE LIZARD"

"Formulated to energize the body, uplift the spirit and enlighten the mind."

Products

Exotic Teas and Fruit Juice Blends

SoBe Black Tea 3G
SoBe Green Tea 3G
SoBe Oolong Tea 3G
SoBe Zen Tea 3G
SoBe Dragon
SoBe Nirvana
SoBe Orange Cream

SoBe Elixirs 3C

SoBe Elixir 3C Pomegranate-Cranberry

SoBe Elixir 3C Cranberry-Grapefruit

SoBe Elixir 3C Orange-Carrot

SoBe Elixir 3C White Concord Grape Power Line

SoBe Energy

SoBe Fuerte

SoBe Power Life Water

Life Water Blackberry-Grape

Life Water Orange-Tangerine

Life Water Pomegranate-Cherry

Life Water Strawberry-Kiwi

Life Water Passionfruit-Citrus Lizard Line

Liz Blizz

Lizard Lava

Lizard Lightning

SoBe Lizard Fuel

SoBe Tsunami

SoBe Black & Blue Berry Brew

Long John Lizard's Grape Grog SoBe Lean

SoBe Lean Diet Cranberry-Grapefruit

SoBe Lean Energy Diet Citrus

SoBe Lean Diet Green Tea

SoBe Lean Diet Mango-Melon

SoBe Lean Diet Peach Tea SoBe Adrenaline Rush

SoBe Adrenaline Rush

Sugar Free SoBe Adrenaline Rush

SoBe Adrenaline Rush 16oz

Sugar Free Sobe Adrenaline Rush 16oz SoBe No Fear

SoBe No Fear

Sugar Free SoBe No Fear

SoBe No Fear Gold

Sugar Free SoBe No Fear Gold SoBe Synergy

Fruit Punch

Grape

Kiwi Strawberry

Lemonade

Mango Orange SoBe Special Recipes

MacLizard's Special Recipe Lemonade SoBe Essential Energy

SoBe Essential Energy Berry-Pomegranate

Sobe Essential Energy Orange SoBe Ice

SoBe Energy SoBe Variety Pack

SoBe Green Tea 3G

Lizard Lava

SoBe Energy

SoBe Elixir 3C Orange-Carrot Sobe Fountain

SoBe Fountain Energy

SoBe Fountain Lean Cranberry-Grapefruit

SoBe Fountain Power

Discontinued products

SoBe Love Bus Brew

SoBe Mr. Green

SoBe Superman

SoBe Drive

SoBe Edge

SoBe Eros

SoBe Red Tea

SoBe Orange-Tomato

SoBe Prairie Oyster

SoBe Strawberry Carrot Elixir

SoBe Karma

SoBe Wisdom

SoBe Lean Orange Carrot

SoBe Courage

Bottlecaps

SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: Sobe Wan Kenobi, "Apocalizard Now" and "Wasssssobe?". There are currently over 200 different cap slogans in production.

Sponsorships

SoBe sponsors a top motocross team in the AMA motocross series.

Eddie Castro is sponsored by SoBe beverages.

Part-time NASCAR Sprint Cup driver Boris Said is sponsored by SoBe.

SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.

SoBe is the exclusive beverage partner of the Surfrider Foundation.

SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches. SoBe sponsors the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort.

SoBe in popular culture

In Movies

xXx — Xander Cage (played by Vin Diesel) can be seen drinking SoBe during the party after he did his bridge stunt.

Employee of the Month - Vince Downey (played by Dax Shepard) can be seen with a SoBe Nirvana multiple times throughout the film.

Juno - Mark Loring (played by Jason Bateman) offers Juno MacGuff (played by Ellen Page) a Ginseng SoBe while they wait for Vanessa Loring (played by Jennifer Garner) to return home.

In video games

— there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.

DRIV3R — SoBe is mentioned many times including advertisements on the sides of buses, SoBe delivery trucks, and SoBe vending machines.

Tony Hawk's Underground 2 — is seen on t-shirts, hats, and other objects.

In Super Bowl Ads

"Thrillicious" — SoBe Life Water paid over $4 Million for a 1 minute commercial slot during the second quarter of Super Bowl XLII. The commercial features Naomi Campbell and the SoBe Geckos dancing to the song Thriller by Michael Jackson.

On Guitars

Epiphone - released a limited edition series of guitars with the Sobe name on them.

References and citations

Further Information

Get more info on 'Sobe'.

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